Frankl's main thesis is that humans have a deep need for meaning in their life, which he defines as producing some kind of work, caring for others, or having enriching experiences. This strongly resonates with me. I believe America's consumer culture undermines this need. Many work "bullshit jobs" only to be able to afford to consume things — the work itself is not for anything more meaningful than a paycheck. Mass manufacturing lets us care of most of our material needs ourselves so there is less culture around caring for each other than there used to be. There are an infinite number of "experiences" available, but most are simply consuming a thing created by someone else and endlessly reproduced. There is nothing particularly enriching about watching the latest Hollywood spectacle, nearly instiguishable from the previous ten movies in the franchise.
Frankl observed about his fellow prisoners that people could survive anything if they had something to live for. But when our lives are meaningless and we fill that void with shallow pleasures and distractions, we are ill-equipped to have the resilience needed to get through something like the current pandemic. When something bad enough is going on that Netflix no longer takes your mind off it, then to what do you turn?