I think all researchers and science communicators have a duty to present science in a way which educates and edifies, and doesn't mislead. It's not just that they're successful, but that their publicity gives them a prominent role as science communicators. Science is all about and questioning your assumptions, and acknowledging limitations. They claim the public interest in their charter. I think it's reasonable to demand integrity from them, at least as much as it is from any other researcher, if not more. And I think OpenAI would agree with me on that point.