At the same time, certain people have views that are morally abhorrent. Or, heck, even just not very interesting. It's important to NOT to shoehorn some kind of homesteading right over public attention in the name of free speech. In the past, society's way of protecting itself against this was mainly that speech was expensive, and extremists frequently lacked the money to impose themselves on others' attention. This was in some ways a horrifying way to solve the problem, since it suppressed the disadvantaged, and didn't work anyway. In any case, it's gone. Speech is no longer expensive.
What remains to see how we can regain some semblance of sanity in a world where all public communication devolves into people shouting at each other. I'm sick of living in that world. I don't particularly care whether Facebook takes down Trump's comments; they've already been heard. But I do care about notions of free speech that prevent tech companies from trying to solve the pressing social challenge of how to let people regain control over their own attention spans.