They seem to be publishing a load of these: a few linkbaity lines of otherwise meaningless anecdote, followed by a pitch about their business.
Did no one notice that the post isn't attributed to anyone - that makes the my part of "my worst phone screen" kind of bunk. They also carefully link terms like "rock star" to other similarly linkbaity posts which makes me conclude it's all just carefully crafted BS content.
Hirelite are not doing anything wrong as they are free to do what they like on their blog. But I'm surprised that the HN community is adding and voting on these with less discern than I would have otherwise expected.
Edit: turns out HN community isn't adding these, just voting on them, see child comment below...