The more involved you are with anything to do with data, the less likely you are to use it.

I don't like social media very much because it's created a culture of bullying people into conformity. It's not so much my opinion that data trends predict individuals, as some may argue, but that people are pressured to conform to trends, rewarded when they do, and punished when they do not. This philosophy is deeply entrenched in the language and behaviors of groups, and it's violently prone to manipulation.