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Google doesn't need to block them on a technical level, they just need to send a simple C&D. If Brisk keeps scraping without permission after that, they can look forward to financially a ruinous legal battle [1]. Or they could just not blog about what they're doing and fly under the radar for years and years without any concern.

[1] https://www.eff.org/deeplinks/2019/09/victory-ruling-hiq-v-l...

This isn't really anything new that Google isn't aware of.

I don't think it's possible to "scramble" a site to be unscrapeable - it has to render at some point.

You're supposed to break rules and laws in the early days; it's part of the startup lore.

Blogging about it publicly, as they're doing it: that may appear newish, but I'm sure some other startup did that 15 years ago.