Here's why it's a good idea to insulate underground cables or use optical fiber: https://youtu.be/Ev0PL892zSE?t=357 (TLDW: the salient point is at 7:20: https://youtu.be/Ev0PL892zSE?t=440).
Though, I don't know if insulation helps in the case of lightning. Apparently with Ethernet, special grounding thingies help.