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I'd love to see a 1cent/impression tax, personally. It would consolidate the market, sure, but it would very nearly destroy it, too. The resulting Google and Facebook left behind wouldn't be left with so many resources to be anti-social with. Internalize the externalities.

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Only tax the biggest players?

Personally, I have no reason or desire to add that clause, but there is ample precedent for progressive taxation so it's not an impossible idea. If I were given that as a deal-or-no-deal sort of thing, I'd take the deal to get the tax.

Tax applies to all companies with $1B + revenues?

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