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They do this every six to twelve months:

It’s just platitudes so long as their interests are served by pretending the problem doesn’t exist.

I thought it was a study committee to see how they can get a bigger cut.

This goes beyond just words. Establishing a dedicated team to investigate / prosecute Counterfeiters is a solid step forward.

Until they start prosecuting people and putting up barriers to counterfeit sales, it is just words. They're slightly different words, but still.