Is it me or are most emotional appeals? I was expecting some charts or spreadsheets showing why it would be a good investment.
This obsessive narrow focus on strict financial gains is part of the problem.
For businesses who set themselves up as for-profit, or those who wish to invest in for-profit businesses, a return on capital is required for those systems to work. Investors may accept a lower return on their money in a local business compared to one they will never see, but there is absolutely nothing wrong with making sure there is a investment return. Otherwise, how do you suppose the next business gets funded?