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Is Dell a luxury brand?

I have never thought that. I would expect better parts from MSI.

I believe Alienware is a premium brand and it's a branch of Dell [1].

P.S. I miss the ridiculous Alienware XP themes [2].

I guess alienware is, you're right.

Not like...a desirable luxury brand to me even though I am a professional game developer, but it is a luxury brand.

In the Monitor world, Dell and HP’s business line are among the best in class, and have been for some time.

Except when you actually compare the specs for gaming monitors where refresh rate and response time matter