Huh? Please tell me which one of these "~500 businesses and media corps" is at work here and what exactly they are saying "we need to start..." doing that is, in actuality, screwing us. Else your diatribe has zero relevance.
Honestly, how have you not seen these "we need to start doing X" posts? They rain down from the heavens on a weekly basis. "It's time to stop doing X, and do Y". "Here's why Z is problematic." It's literally corporate moralizing, sprinkled with doomsday predictions and rationalizations for hating the enemy du jour. It gets so very tiresome.
1. Topic A is done by evil X.
2. No it's not.
3. Why are you trying to distract from the evil of X?
Less certainty, more inquiry.
Great word, I have to write that down.