These guys are probably planning to IPO next year. And when they file the S1 they can claim they had 100% year over year growth (mostly due to price increases).
We released this new pricing only because we are convinced this is better for customers.
Just the limit of the old free plan would cost you more than the old starter plan! The limit of the old starter plan would cost like 7x as much now. Can you give a single use case under which the new pricing is cheaper for entry level customers?
The previous pricing was based on indexing operations + search operations. The new pricing is only based on search request and in a lot of situation N search operations = 1 search request (disjunctive faceting, federated search, etc.). At the end, for the big majority of free users (> 99%) they have as many or more search request in the 10 free units than in the old plan.