There is a need of stable (not frequently changing) e-commerce app that can be hosted and supports stripe/PayPal and "shipment tracking".
WooCommerce requires yearly payment for shipment tracking.
When discourse is available for free, there is no reason why WooCommerce alternative which can provide more out of box support can't be free.
Today what options people have? WooCommerce, Shopify (SaaS) and legacy apps like Magento, Presto, Opencart.
This is not enough - most e-commerce development happens on agencies selling their services. We can certainly provide more out of box features with help of open develop model.