Thanks! Yeah I've used that extension. If anyone's curious here's the official Amazon one:
https://chrome.google.com/webstore/detail/send-to-kindle-for...
https://chrome.google.com/webstore/detail/send-to-kindle-for...
I think the issue is with scrolling itself. Scrolling erodes the attention span because it kinda goes against the grain of saccadic perception. As opposed to that a page turn on a physical book transitions to the next page and stays there in a state of rest until we have comfortably absorbed all of the content on page and are ready to move on to next.