As an avid gamer, the price increase I find a bit unsettling (especially since content is moving digitally - thus cutting several costs). Realistically, it's only a $10 increase, however, I feel the sticker price is approaching that point where I personally am at the "wait for sale" mindset. Not to mention that many games these days include a variety of gimmicks (loot boxes, micro transactions, cosmetics) to vacuum as much money out of the customers as possible. EA is notorious for this behavior so I am interested to see how this game in particular (NBA 2K21) is received.
Lately I've found myself purchasing more games on my PC as they frequently have sales and prices tend to be lower than the console equivalents. Of course my "gaming PC" was a bit more than a console, that doesn't seem to be the case anymore with some of these rumored prices coming out on the next gen systems.