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> Instead of looking at it that way, consider a different frame. Both companies target the same customer: affluent millennials who like to workout and stare at themselves in a mirror.

> Kidding aside...

Are they kidding though? I'd s/millennials/people, but otherwise I think there's some truth there. Since that kind of exercise instruction and motivation can be delivered via a TV or laptop.

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I really hope so - if they aren't they're in for a pretty harsh shock. The "lulz millennials so self-centered" meme is there for a reason and the usage of social media plays a major role in a lot of people's lives, but I disagree that millennials just like to stare in the mirror all the time - it's more about social connection. For some people this is a positive sharing experience with friends and families, for others it's a competitive arena where popularity is measured - I don't care to judge and think the motivation is beside the point. The actual crux of the matter is that these interactions that people pursue is with a self-selected cohort and I don't see mirror as being effective and letting you do yoga with your friends.

On the contrary it's closer to e-health, you're connecting to a professional for some advice, but unlike e-health I imagine either that professional will be concurrently servicing lots of clients or that compensation for that professional will be dirt poor since 39$/mo isn't nearly enough for a personal trainer - the first one near me that I could find on the web runs about 150/hr so some serious corners will be getting cut unless Mirror is only usable for like... fifteen minutes a month? Or well, given that price difference I wouldn't be surprised if this was essentially an extremely expensive version of buying a projector and throwing Yoga w/ Adriene up on a wall.

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