This line of thought is perplexing. Wouldn't want someone else's enterprise to succeed, now, would we?
No need a celebrity type success here (where ``celebrity is a person who is known for his well-knownness'').
Anyway, thanks for pointing out my post could be mis-understood that much.
I'm not arguing that it will be a success - it just seems sensible to wait for the outcome before passing judgement on whether the investment was worthwhile.
Let this particular business succeed on its merits, just like the average start-up.
Surely one of those 'merits' is having the wiles to raise large amounts of funding and spend it appropriately, including on mindshare?
Not when it revolves entirely around data mining and hype.