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Advertise on Facebook — that's the one place where folks identify themselves as single in addition to indicating their interests. If you're looking for press find every romance and sex columnist you can find and pitch away...

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Indeed Facebook advertising rules prohibit you from advertising a dating site to someone who has a non-single status.

I've experimented with Facebook a bit and it just seemed excessively expensive. I didn't try the CPC options, though, so may try those out.

Did you experiment with different ad copy/targetting ? - it can make a huge difference.

I'll see if I can get the OK from Facebook to publish the CPM/CTR rates from one of my ad campaigns so I can show exactly how important tuning is.

that would definitely be helpful. my efforts resulted in little success, so I didn't put any additional effort in.

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