That's completely fair. On the other hand, without a theory of mind it can't really educate or inspire people, the only thing it can do is maybe trick them about the authorship of something. But once people learn the techniques for identifying this kind of writing, it can't even do that anymore. To me this is like the front end of something, but it still needs a back end.
Don't get me wrong, it's super cool research and seems like a huge step forward, and I'm excited to see where it goes. But I also don't see this AI running a successful presidential campaign or whatever, at least within the next couple years.