I use an old inversion technique. Not sure where I read this, and I think Tim Ferris said it:

    The last thing you want to do is the first thing you should do

There is always something mega pertinent on my TODO lists that I really don't want to do, and it calls out my name when I sleep saying: 'You really need to do this' and the feeling of procrastination makes you feel ashamed of having not completed the task. But it gets done thanks to inversion, and I proudly check it off as being done, until the next task I don't want to do comes along (and yes it will come along).