It is a linguistic trick. Same as "credit card" (a loan card), credit implies the opposite.
You're making the same not-even-faulty assumption as the article author, that a word with several related meanings is somehow wrong or a trick or at all tough for the average person to comprehend.
But can you really say it's a sleight of hand that soda isn't called 'liquid obesity, period.' by its manufacturers even though that's the result if used to the extent they'd want you to?