Wouldn't ambient occlusion have been a better technique?
It doesn't really simulate how light bounces locally around an object, nor light emitted by an object. Rather than a light transport simulation it's more of a clever CG approximation hack that looks great and is pretty cheap.
But to the real point I think you were trying to make: yes, there have been a lot of strides in simulating light since the 70's, and more advanced techniques exist that should give more accurate results.