> it's pricing based on your past (and current!) behavior;
One solution could be to legislate uniform pricing. Would at least take away the incentive in many cases.
One solution could be to legislate uniform pricing. Would at least take away the incentive in many cases.
Price targeting can be (and often is) a useful and mutually beneficial practice. Obviously it can be taken too far as we're seeing here. I think enforcing privacy rights of consumers would be a better legislative goal than uniform pricing.
The price of a loaf of bread will probably just rise, for each individual, until everyone is reduced to different shades of poor, no matter how much they earn.