Needless to say, this doesn’t match reality; every year The Verge conducts a tech survey and the results speak for themselves:"
Wrong comparison. During its heyday high finance was actually very popular and bankers had a positive reputation as brave risk takers. In the 80s it was still very much seen as the heart of American capitalism. The demise of Wall Street in popular opinion is quite new, and I'm sure if you go back to the days of the Marlboro Cowboy when smoking represented freedom rather than lung cancer you could find similar surveys. (not to mention smoking in popular culture, the risks of smoking were not widely publicised until the 60s).
Whether big tech is comparable to big banks or big tobacco isn't really a question of popular opinion on big tech right now, but rather on the externalities they produce. The population being blind to externalities and negative effects of emerging industries is exceedingly common.