I'm referring to the ability of paid apps to drive installs. These are ads that drive TO the App Store and generate paid app installs that are being crippled. Sorry if I wasn't clear.
Perhaps it’s my profile but all ads I get for apps is pay to win scam games. Surely Apple profits from these but I don’t think that’s the kind of profits Apple is after.
Those are the apps that will run more ads if targeting is crippled. They take a spray-and-pray approach by buying up all the cheap, untargeted inventory. If you see a lot of them, that means you probably aren't being tracked by the ad network.
That’s an excellent incentive to stop using the apps that are displaying the bad ads.
The apps that fail to track me?
There are plenty of non-advertising app discovery channels with substantially higher signal/noise ratio.
I am not concerned in the least, in fact, it will like drive quality up.