Hats off, brilliantly put and the whole aspect that the word hackers got hacked is one that I'll remember with a smile upon this subject. Thank you for that perspective - I'll think better for it.
The predicament itself feels ironic, in that "hacker" culture reveled in the amoral, going beyond conventional behavior, thinking outside the box, getting around rules and systems, manipulating technology for fun and profit.
In a way, that dark side of the hacker attitude now pervades politics, business, and the media. Public institutions and private organizations are surveilling, cataloguing, identifying trends, and maniputing public opinion and social behavior.
I suppose it was inevitable that "hacker culture" itself was infiltrated and hacked, to serve an ulterior purpose.
A healthy reaction has been the rise of "maker culture". What is old is new again!
https://www.youtube.com/watch?v=KrH8xyJG4rc
At least the meaning of "hacker" is now a somewhat-useful sibboleth, distinguishing between the old school and the poseurs? I may be optimistic, but I'm confident true hackers will always eventually learn the true semantics, when they start learning about their antecedents.
Question is, how many people look past the first hit?
Throwing up our hands at the corruption of words over time is not helpful.
The dynamic was especially visible in the 90s when sysadmins and even users would often shoot the messenger for pointing out simple security holes.