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Allow me to reinforce the point made above.

None of this matters, because those decisions do not drive traffic to your product.

What matters is direct marketing. AKA directly targeting people or groups with specific content.

What does that content look like? Start with whatever problem you are solving. Write about how you are solving it. Then actively look for people who have or seem to have that problem and share your blog.

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I don’t think it is about mattering or not mattering. It’s about what’s the ROI if I think about SEO for a couple of hours before publishing content. Very high I imagine.

You can still follow the strategy you mention, but make sure the SEO basics are right. If nothing else come up with a decent title and meta description so that the SERP result when seen gets clicks and sets up the right intent and user expectation. Then when Google does send you traffic and it will it pays off.

We've written approx. 20 google docs that we have been sending directly to clients with information and are now trying to formalize the information by publishing them as blog posts. So hopefully this process is sound

That is an excellent way to grow your content. Keep it as personal as possible and people will continue to engage.

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