I was a skeptic of the performance too ("surely all these demos are cherrypicked") but having played with the beta for a dozen hours and gotten better at prompts, the performance is real, and it's good enough to build the mentioned products around that people are willing to pay money for.
Will these be good, airtight products at the same level as human-designed performance? No. But we're not talking about "self-driving car needs six 9's of reliability to meet regulations or face a PR nightmare" performance.
We're talking about "is this AI therapy bot fun to chat to and better than paying $200 per hour for a therapist?" performance.
We're talking about "is is cheaper to pay a writer $200 per news article or $0.05 for a good enough article?"