I personally am much more motivated by seeing customers encouraged to add support for their favorite libraries and frameworks than scoring their sweet free codes, but I suppose there is potentially a sinister motive behind everything in life... like open source.
Also you can't copy/query things in from cloudwatch; they just started supporting EFS/NFS statistics recently after losing them for almost a year when they killed the old infrastructure agent vs the new one (reduction in features on new product!)
When I brought up my frustrations with the product after coming back to it after a few years away they told me "it was all necessary to support kubernetes"
I guess my tastes in frameworks don't match theirs? They keep cashing the checks though.