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Apple is a media company now. They aren't just distributing (like apple music) but are creating TV shows like Amazon and Netflix.

See Apple TV

I suspect this will bring about conflicts in the company between content creation and the hardware/software divisions.

Remember “Rip. Mix. Burn.”?

Apple thinks different now.

When you are trying to capture a new market, it's best to be open.

After you have the market, you want to close the gates so no one else can have it.

The hypocrisy is real and why I no longer buy apple products.