This old page makes it look like it was a real product, unclear how it was sold though. Also no product name, oddly...
https://web.archive.org/web/20160304171428/http://www.pixen-...
https://web.archive.org/web/20160304171428/http://www.pixen-...
Looks like it works as a wireless slave device for compatible smoke detectors, with one included in the kit.