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Optimistically, the exposure of backdoors in the firmware may cause Intel to patch and close them.

Realistically, Intel will patch the firmware and replace the backdoors with new ones.

Besides the backdoors I mean, I was thinking about performance or usability improvements...

Might finally get certain big PC vendors to consider using AMD which will increase competition and make sure we get better hardware in the future..?

Other than disabling security features, Intel already publish extensive optimization manuals, so I don't think there's anything to go on here.