Health claims surround milk substitutes, without the necessary evidence.

Dr Jason Fung writes about an over emphasis on data gathered from experiments with mice that guide public health recommendations. I think that's an important point. A lot of effects in animal studies haven't been observable in humans.

I haven’t yet read the article, but from the title, I thought it referred to Coca Cola’s inventor, John Pemberton, claiming[0] the drink was a cure for “many diseases,” ”including morphine addiction, indigestion, nerve disorders, headaches, and impotence.”

[0]: https://en.wikipedia.org/wiki/Coca-Cola#History