TikTok has become too top heavy with its current creators. Its most popular stars not only live together but have conglomerated to form their own talent agency as well.

You may not see it on your feed, but millions of middle schoolers seem to be highly invested in the drama that goes on between these people. These creators and their followers is what as known as “straight TikTok”.

What’s to stop them from demanding the big bucks from Microsoft or leaving for another platform?