Then they started going all anti-gun / SJW / spending money to reduce gun rights.
I have not bought a pair in a long time, won't buy any of that brand for anyone else, and anytime someone I know is shopping for or discussing jeans I mention my distaste for the brand and those who would support them.
Seeing them go down sparks joy. I'd rather wear a leisure suit made by snuggies than hand them cash. Seems I'm not the only one.
*edit to manual correct seems to seams