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Lloyd, I wish you guys the best of luck. Quick question: Why'd you change your name to something that's just a few letters different from your main competitor? I think OwnLocal is a better name than Seeing Interactive, but it's awfully close to ReachLocal.

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Wouldn't [anything]Local be awfully close to ReachLocal? I don't see any particular reason why they should avoid the word "local" just because a competitor uses it.

We knew that Seeing Interactive didn't say anything about us, so we started searching for a name that really spoke to what we were doing.

In looking through a lot of our internal documents and wiki we found the phrase "own local" a lot--as in, we want to help newspapers own their local markets again. We were hooked and began negotiations for the domain name immediately.

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