Why do you think it sucks? It's been absolutely epic the last couple years in my opinion. They're making some awesome technical choices. They've repeatedly gotten themselves into trouble on the social level, but frankly I don't see how you could say they're not doing well technically. I'm pretty sure Firefox is outperforming Chrome on multiple aspects, and they're positioning themselves to become the best browser period.
I don't really care for its "smart" features like the anti-tracking or other services they offer, so unfortunately I won't be paying them any money any time soon, but to me it's incredible that there's a company out there paying people to rewrite their rendering engine in rust, while also having to pay/support people to actually make that same language suitable enough to become a critical part of an app with such a large user base.