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And here I was thinking about the automotive startup!

The Lucid Air is quite impressive:

It is quite an overused name.

TIL it literally means "shiny", so if one wished to name a company or project after the new shiny, it would be something like Novum Lucidum?

(Incidentally, the "new idea manure spreader" is a thing.)

from lux, Latin for light. Similarly, lucent, pellucid, lucifer (light bearer).

That was my first thought as well.

Same here, particularly with the latest release of GNU Emacs.