It's kind of a vague description, too. I'd be curious to know what is so unique about kiip. It sounds like just another advertising service that is essentially taking the mechanics of Farmville (which are all about advertising Farmville to your friends and leveraging them into playing the game with you) and using that to advertise an entire ad-network worth of content, rather than just gather more Farmville players.

I hope that people are becoming more sensitive to being advertised to, though. I block ads online, so I never see them. Haven't for a decade. I don't watch live television, so I haven't seen ads there for a decade, either. I don't get print magazines, so I don't get ads there. I don't listen to terrestrial radio, so I don't get ads there, either. The only ads I come in contact with other than out in the physical world outside my home are the one or two ads in every hour of certain podcasts that I consume.

As a result, I am kind of taken back by almost any ad that makes it through and gets time in front of my eyes. That's not necessarily a good thing, though, because any ad that I'm confronted with tends to irritate me rather than pique my interest.

I know that the Facebook crowd that is going to play the games in question here is very different, but it's only a matter of time before the shine of the internet wears off and they become sophisticated enough to start questioning things like privacy or advertising.