Apple has blocked stores from doing so in the past, demanding that the iOS price be the same as outside iOS, effectively taking 30% of developers revenue when bought through the app store.
Apple has blocked stores from doing so in the past, demanding that the iOS price be the same as outside iOS, effectively taking 30% of developers revenue when bought through the app store.
For things like games where you're buying "5 more rings" or a "hat for your virtual pet" ok fine -- but for something where you're offering a subscription service to physical therapists where their subscription buys them things in the real world, this is completely unreasonable.
We were forced to "include" this functionality in the app or Apple threatened to remove it, so we did and just made it impossible to find.
Of course a developer could just raise prices elsewhere to make the cost equal to that on iOS if they raised the price to include Apple's 30% cut, but the problem would remain.