This is exactly why Hey was never a good business model. It's something that someone could do for free, with much less overhead. Did I mention it could be done for free? I guess you get a fancy @hey domain but... I mean that's hardly a selling point.

Regardless, this is a really cool project that further drives the point home. Props @sandipagr for a slick looking extension.

Me personally, I've just committed to ~5-10 minutes every week actually unsubscribing / marking spam every single email that doesn't belong and creating filters for the rest so they're neatly organized.

After literally 1 month of this commitment, I had a completely clean, inbox 0 about 90% of the time. Today every single email (with very few exceptions) that comes into my inbox is something I care about, or quickly ends up unsubscribed and I never see it again. Maintaining inbox 0 takes about 5 minutes / week.