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I paid good money for a Nvidia Shield in part because I liked the simple interface. Would you like it if in the next Android update you had "trending stuff" occupying a third of your smartphone home screen?

I wouldn't mind it if it were optional, but it seems that it will not be.

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I agree this is shity design, but is it "ads"??

To be clear: I don't like been forced "recommendations" that some AI algorithm digged up for me.

But this is still far far from the consumer product ads you see will on traditional TVs.

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