I don't know if I agree. I like showing that revenue models that are not ad-based can be viable. Maybe we can break the ad-supported business model that has destroyed the web by showing there are alternatives.
This would seem to be contingent on paying businesses that don't rely on ad-based revenue models. Rather than paying a company on top of their ad-based revenue.
Afterall, it might be the case that non ad-based revenue is only viable once you've secured enough ad-based revenue. I hope that isn't the case though.
Google should be broken up. It’s a rent-seeking behemoth no longer innovating except in ever tuned rent seeking.