I think that describes exactly why they're on the receiving end of such disgusting behavior. Geohotz is being ruined in that exact fashion. Sony execs can't be both terrible people and exempt from backlash at the same time.
I'm saying that it's incredibly foolish to engage in such personal backlash (harassing somebody's wife), because it simply cannot help the situation at all.
Anon is escalating, turning Sony into the victim and turning themselves into a secondary target. That's stupid on so many levels that it's hard to count.
I'm all for things that could help geohot. But I'm not going to suggest doing things that can only hurt him and his credibility, help sony and their public image, whilst annoying innocent bystanders. That's just stupidity on a stick.
Circumventing that protection and making it personal is a pretty obvious choice, even if it's the wrong one. It also appears very poignant to me since Anon's actions basically mirror Sony's.
I'm sure Anon envisage it going down like this (and IMO it is a reasonable supposition):
exec: honey, i'm home!
wife: oh darling, thank god you're home. those nasty men called me again! why are they doing this to us?
exec: well, because they say we're violating free speech and harrassing innocent people
wife: well are you?
exec: well .. um, a bit
wife: (glare)