People want high quality content that takes risks, but don’t want to pay for it.
I find it a lot cheaper to just pay the $2 to $20 to rent/buy the media from the various vendors since I consume so little of it.
The situation is vastly improved from my childhood when you had to deal with one company having control of delivering all the media into your home, and it was on a schedule you couldn’t control and with ads.
Now I just tap a few buttons and it’s on.