I don’t usually like to toot my own horn, but I make $600k/year off a plain HTML static site that isn’t even coded well, in-line CSS, many pages not responsive, broken links, etc.
I'm asking because these are the things that bug me when it comes to this "static all day, every day" trend.
I will say it’s been online for over a decade, information rich, with affiliate lead generation as the main source of income.
I'm actually quite amazed at most of the Show HN posts with commercial products. Unless you are actually aiming towards developer or software shop dollars the risk/reward seems incredibly off kilter.