> Incentivize customers not to pick up the phone and call
How companies should do this: provide self-serve options for most things. Make the status of a long-running transaction transparent. Fix issues that cause people to call in the first place.
How companies actually do this:
IVR>You can find self service options on our
Customer> 0
IVR> .. site to check your ...
Customer> 0
IVR> ... transfer funds and ...
Customer> 000000...