Don't blame authors, blame society for failing to break out of the neoliberal (or other epithet) trap started in the '80s. If we had fundamentally different struggles and anxieties now, and perhaps a different, more idealistic outlook, then different genres would emerge.

It's gotta be a little weird for these authors to see their "movement" co-opted into big media properties that make millions of dollars for big companies. Somebody else said it in these comments; that's not very punk.

It's not weird at all. Consumerism has co-opted and commodified every single ideology; there's nothing wiser or more edgy or purer about cyberpunk that would have prevented this from happening to it. If anything, it's very apropos.