That’s a false equivalency. A more apt comparison would be if you could only buy a game at GameStop for one year, while all the Best But shoppers weren’t able to buy the game from their preferred retail store.
This is fairly common in retail. I've never heard a complaint about it before in that regard.
You never heard complaints about physical store exclusive DLC? It was a big topic for a year or two before Gamestop decided they weren't getting their ROI and it became less common again.